The brigs attack! – Epic Games announced funding of $2 billion to advance the development of a metaverse and support its growth. And investors are big in the field of entertainment! Indeed, Sony Group Corporation as well as Kirkbi, the family investment company behind The LEGO Group, bet big. Each side invested $1 billion respectively, according to press releases. What to imagine the goddess etheria in this digital environment.
Even for a gaming giant like Epic Games, $2 billion is a heck of a lot. Their bestseller, Fortnite, thus generated 5.1 billion dollars revenue in 2020 for example. Obviously, Epic Games has more revenue streams than its flagship game. However, Fortnite and Rocket League are still their two main cash cows.
The majority shareholder and CEO of the company, Tim Sweeney says that the collective investment by Sony and Kirkbi will allow Epic “to speed up” his work. With such a sum, impossible to create a metaverse made of “bricks” and pitchers. We imagine that Epic’s version of this virtual world will be somewhat different from that of Ready Player One. Given the colorful map of Fortnite, we can hope that users and creators will be able to work hand in hand in order to “build community and thrive” whole.
LEGO and Epic said “that as the metaverse evolves, it reshapes the way people meet, play, work, learn and interact in a virtual 3D world. The LEGO Group and Epic Games will combine their vast experience to ensure that this next iteration of the internet is designed from the ground up with the well-being of children in mind. »
The two companies “will create an immersive, inspiring and engaging digital experience for children of all ages to enjoy together”. Thus, the “family” digital experience will give children access to tools that will allow them to become confident creators. Epic’s metaverse could indeed offer incredible gaming opportunities in a safe, positive…and colorful space!
The companies said they agreed to three principles who will ensure that the digital spaces they develop offer safe and engaging gaming opportunities.
- Protecting children’s right to play by making safety and well-being a priority
- Protecting Children’s Privacy
- Give them tools that allow them to control their digital experience.
Sony has great interest in Epic Games. In effect, the group holds 2.1% of the shares of the firm. Entertainment company CEO Kenichiro Yoshida won’t be able to say otherwise. The latter stated that “deepening” of its relationship with Epic in the realm of the metaverse was partly the reason for its investment. However, Sony is also aiming to combine its technology with Epic’s game engine expertise. The purpose of the maneuver? Push the development of new “fan experiences” digital in sport and “virtual production initiatives”. These terms will no doubt be clarified very soon!
Kirkbi’s investment goal is a bit more personal. Company CEO Søren Thorup Sørensen said the company behind LEGO is primarily interested in trends that he believes will impact the world. “in which our children will live”. All while accelerating engagement in the world of digital gaming. Lego and Epic Games have already announced a long-term partnership. The latter aims to make the metaverse “a safer place” for kids.
“LEGO is a company that should create a safe space for young minds to grow and learn. Epic will ensure they can execute this vision successfully. Social media has shown that we need a space for children to discover content; one that is created by companies that know how to create safe places for children. When forward-thinking and dedicated companies come together to innovate, anything is possible »
Brandon Johnson, Chief Experience Officer at TerraZero Technologies
Only time will tell how much these investments from Sony and Lego will have a long-term impact. Either way, it’s clear that some of Epic’s more recent controversies, such as its failed lawsuit against Apple, don’t seem to put off either company. The news should appeal to Fortnite players who are very involved in the crypto community.
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