Apple could leave Europe? A hard-to-believe hypothesis that is nevertheless gaining popularity as the EU moves forward on the issue of USB-C.
There was a period in the history of new technologies, which could be compared to the Wild West, where everyone offered their own charging system for technological devices. Computers were all entitled to their different cable, and so were telephones of the time, forcing users to walk around with a multitude of cables.
But now that era is over. Indeed, particularly in Europe, the authorities are pushing more and more for technology companies to all adopt the same standards, this could greatly benefit users, who would then only need one cable for all their devices.
A European directive to force Apple’s hand
A solution advocated by the European Union which has made USB-C the spearhead of its battle. A directive is also being written to oblige Apple, the last major company resistant to change, to switch to USB-C on iPhones and iPads.
According to the European project, the exceptions could only apply to products too small to have the right to USB-C, such as smart watches, health trackers and certain sports equipment. The arrival of a “common port” as desired by Europe would be a great world first, and no one really knows how Apple will react to the news.
Because in this case, it is the brand with the apple that seems to be on the other side of the showdown started with the authorities of the old continent. The Californian firm defends the right to innovate and invent, something that would be impossible with the implementation of a single port like USB-C. Everyone would be content to use an imperfect system, instead of trying to perfect it.
A philosophical divergence which pushes Apple to refuse en bloc calls from the foot of Europe and which raises fears for the worst concerning the future of our iPhones on the old continent. Indeed, if the directive were to be applied in the coming months, as the European Commission wishes, Apple could decide to withdraw from the market.
A risky bet for Apple
A real shortfall for the apple brand, but which could serve as a trigger for the general public, and thus alert public opinion. If this policy is very risky, it is reminiscent of that used by Google, via its YouTube service, when the famous “Article 13” arrived in Brussels.
YouTube had then alerted its creators to the sustainability of their work if this law were to pass, which had greatly questioned public opinion. As a result, after years of negotiations and modifications, the law finally passed, but the original terms have since changed.
An iPhone with no port at all?
Today the solution favored by Apple to get out of this situation without adopting future European laws would be to offer a phone without any charging port. The product would only use wireless technology, with the famous MagSafe charger which could well become the Lightning cable of tomorrow.